Understanding consumer behavior is a broad and complicated task, but with the right research mix you can begin to get a detailed understanding of your customers and their motivations. What is consumer behavior? Consumer behavior is the study of individuals and organizations and how they select and use products and services.
In order to accomplish the objectives of the study, a sample of consumers were taken by using simple random sampling technique. Both primary and secondary data were explored. Moreover, six important factors i.
The study suggested that the mobile phone sellers should consider the above mentioned factors to equate the opportunity. Nowadays, mobile handsets have become an integral part of human daily life and personal communication across the globe.
There are various studies conducted to identify factors that make companies better than their competitors in influencing the customers purchase decision. These factors may be related to the characteristics of the consumer and the features associated with the mobile phones.
This leads mobile phone companies to come up with a variety of mobiles with different brands and features. These studies indicated a range of items as a determinant factor influencing purchase decision. These factors include price, features, quality, brand name, durability, social factors and so on Li ; Zheng, ; Zhang, ; Huang, However, there are 16 million mobile phone subscribers owning various brands of mobile phone.
However, researchers devoted little attention to factors underlying the mobile phone buying decision process in Ethiopia. At the end of this study, it will be possible to know the most popular brand of mobile phone in Hawassa city.
Literature Review Consumers are individuals and households that buy the firms product for personal consumption Kotler, It often used to describe two different kinds of consuming entities: The activities these consumers undertake when obtaining, consuming, and disposing of products and a service is known as consumer behavior.
Consumer behavior involves studying how people buy, what they buy, when they buy and why they buy. When a consumer wanted to make the purchase decision, they will pass through the process through recognition, search information, evaluation, purchase, feedback Blackwell, Miniard, and Engel, At last, the consumer will choose a product or brand to consume from various choices in the market.
However, these factors affecting the buying behavior of consumers vary due to diverse environmental and individual determinants. Consumer buying behavior is influenced by two major factors. These factors are individual and environmental. The major categories of individual factors affecting consumer behavior are demographics, consumer Knowledge, perception, learning, motivation, personality, beliefs, attitudes and life styles.
The second category of factors is environmental factors. These factors include culture, social class, reference group, family and household. The above mentioned factors are the major determinants behind the decision of consumers to opt a given good or service Blackwell, Miniard, and Engel, Effect of consumer behaviour on the purchase of Refrigerators • LG has a very wide network of service center all over the country so can provide better after sales service then others.
• • High quality products being offered Market leader in refrigerators/5(6). If you’re familiar with consumer behavior related to your Knowledge Commerce products, you can produce marketing copy that’s more effective.
We define consumer behavior as the actions a consumer takes before, during, and after buying a product. consumer behaviour of lg tv words | 52 pages. a project report on impact of consumer behaviour on the marketing stratigies of new products with refernce to lg television, bangalore.
A STUDY ON THE CONSUMER BUYING BEHAVIOR OF PERSONAL CARE PRODUCTS IN MORE SUPER MARKET, CHITTOOR DISTRICT. during the To study the Consumer buying behavior of personal care purchase, and after the purchase. Schiffman, LG, Consumer Behavior, Pearson 15% of the respondents Prefers the .
This statistic depicts the total retail value of the consumer electronics market in the United States from to In , the U.S. market for .
Consumer Behavior Global Edition Leon G. Schiffman J. Donald Kennedy Chair in Marketing and E-Commerce Peter J. Tobin College of .